Experience Makers

CNBC-TV18, in partnership with Adobe, present ‘Experience Makers’ an initiative that highlights the importance of MarTech and establishes how Adobe is helping shape the Future of Marketing. ‘Experience Makers’ will bring together experts and thought leaders from across the industry to discuss opportunities, challenges, trends, and prospects in leveraging MarTech for business growth.

ABOUT US

'Experience Makers' is a unique platform that will spotlight the importance of delivering exceptional customer experiences with technology being a co-pilot in shaping the future of marketing. This show will bring together experts and thought leaders from across the industry to discuss opportunities, challenges, trends and future prospects in leveraging MarTech for business growth.
 'Experience Makers' will help build a community of like-minded leaders who believe that in the experience economy, every business is a digital business. This series will bring to life how brands have the power to inspire and transform businesses by harnessing their data and delivering personalised experiences that drive business growth and customer loyalty.
 True to its name, 'Experience Makers' will also feature testimonials of clients who talk about their success stories of how they have leveraged technology to transform digitally. This exclusive series will educate brands and individuals about the power of MarTech, and the opportunities it can unleash.

Dive into the cutting-edge world of Generative AI and explore impactful applications and use cases demonstrating its potential, uncover unique advantages in industry-specific challenges, and hear from industry leaders on successful GenAI implementation. Discover personalized customer experiences, the transition to customer-centric engineering, and strategies for GenZ. Explore how Adobe is shaping digital innovation and gain insights into future trends leading Generative AI-driven innovation in business.

A candid discussion about the MarTech industry in India with the best in the business highlighting tech challenges that marketers are facing and the practical solutions to build an optimum MarTech stack.

With the customer-centric business model gaining worldwide popularity, businesses are now looking to adopt a customer-centered approach to build a successful venture.Understanding the customer’s expectations and demands, providing a solution to overcome their challenges, gathering feedback, and incorporating those changes – all of these contribute to a great customer experience. The CX management market is expected to grow by 15.3% every year from 2022 to 2030.

In this panel discussion, industry leaders and innovators come together to explore how emerging technologies are transforming the landscape of customer experiences across businesses. From AI-driven personalization to innovative use cases across sectors, this discussion delves into the evolving role of technology in shaping customer interactions and the challenges and opportunities that lie ahead.

Experience-led growth is crucial for driving profitable and sustainable business growth. By delivering personalized experiences at scale, businesses can create long-term customer value and differentiate themselves in the digital era. As platforms enable efficient and seamless delivery of exceptional experiences, companies will be able to improve profitability and more importantly gain customer loyalty. We discuss how ‘Experience Led Growth’ is key to success.

How does one quantify the investment into CX to help a brand to stay on top of these rapid changes in consumer expectations and behaviours. Calculating ROI of CX investments can be hard because it’s not clear how long it would take to implement and how effective might be the solution.However, not investing into CX will result in significantly worse outcomes. How customers perceive your brand can influence the success of your business more than ever before.

Power Discussions

POWER DISCUSSIONS

Video Podcast

Audio Podcast

Prativa Mohapatra

Vice President &amp; Managing Director, 
 Adobe India

Anindita Das Veluri

Director - Marketing, Adobe India

Sridhar Narayan

Rahul Talwar

Shoma Narayanan

Venu Juvvala

Head of Digital Experiences Business, Adobe India

Aniruddha Mehta

CIO/Head of Information Technology, Prince Pipes and Fittings Ltd.

Praveen Shrikhande

Chief Digital and Information Officer, Aditya Birla Fashion and Retail Ltd.

Gary Mathapati

CIO, Butterfly Gandhimathi Appliances - Crompton Greaves Consumer Electricals Ltd.

Samyukta Ganesh Iyer

VP and Head of Marketing, Kaya Ltd.

Nitin Paranjape

Director, DX Enterprise Growth, Sales, Adobe

Varun Dandona

Head, DX Enterprise (N&S) Sales, Adobe India

MVS Murthy

Aditya Aggarwal

EVP Digital Enterprise, Maruti Suzuki India Ltd.

Amit Sanyal

EVP & Chief Operating Officer, Comviva Technologies Ltd.

Pramod Mundra

Vyshak Venugopalan

Director-Solution Consulting, Adobe

A.Balasubramanian

Managing Director & Chief Executive Officer, Aditya Birla Sun Life AMC

Vijay Chandok

Suresh Badami

Deputy MD, HDFC Life Insurance

Venkatraman Venkateswaran

Group President & CFO, The Federal Bank

Giridhar Sanjeevi

Executive Vice President and CFO, Indian Hotels Company

Niraj Shah

Vimal Agarwal

Harvinder Jaspal

Raghuram Krishnan

Neetan Chopra

Piyush Kumar

Saurabh Khullar

Head CX, Digital & Ai, TVS Motors

Amitabh Misra

Yati Himatsingka

Sandeep Jain

Arvind Rego

Head Strategic Conglomerates, Adobe

Anoop Nair

Experts

Bringing tyre shopping online.

While online shopping is becoming the norm in many
 industries, most consumers still buy their tyres in
 person......

15 March 2023

Modernising farming equipment sales.

Sandeep Ruhela has made a career of advancing India’s
 agriculture sector by championing modern farming equipment
 for rural....

Adobe bets big on generative AI; announces new services                             and partnerships with Accenture, NVIDIA

At Adobe Summit 2023, one of the world’s largest digital
 experience conferences, the technology giant announced
 detailed plans.....

Adobe bets big on generative AI; announces new services
                            and partnerships with Accenture, NVIDIA

Everyone from HR to R&amp;D should do sales, says Adobe                             India MD Prativa Mohapatra. Find out why

Prativa Mohapatra, vice president and managing director
 for Adobe India leads the company’s India business across
 Experience Cloud....

Everyone from HR to R&amp;D should do sales, says Adobe
                            India MD Prativa Mohapatra. Find out why

Adobe to pay creators using its AI tools; CEO Shantanu Narayen says generative AI is a co-pilot to human ingenuity

At Adobe Summit 2023, one of the world’s largest digital experience conferences, the technology giant announced detailed plans.....

Articles List

Articles

Luke-warm leads? Not today. Adobe Marketo Engage is B2C and
                              B2B marketing automation

Sizzling marketing automation and spicy leads. Let’s set your                               pipeline on fire.

Sizzling marketing automation and spicy leads. Let’s set your
                              pipeline on fire.

Adobe Real-Time CDP collects B2C and B2B data from across systems and unifies

Until someone invents mind reading, there’s Real-Time CDP.

Adobe Commerce uses AI and advanced data sharing capabilities to create

Diversify your customer base. We’ll tailor their commerce experience.

Packed inboxes and chat windows are not your team’s road to efficiency.

Stop asking your inbox to project manage.

Our cross-channel customer analytics solution helps you quickly understand your

Know where your customers are in the time it takes to read this.

With Adobe Journey Optimizer, you can manage scheduled
                              omnichannel campaigns

Personalised journeys for customers moving in real time.

Adobe Experience Manager Sites equips marketers and developers

Every minute, every second — you’re making experiences                               personal.

Every minute, every second — you’re making experiences
                              personal.

Adobe Experience Manager Assets is a cloud-native DAM built
                              for today’s

Digital asset management for customer experiences — create                               once, reimagine everywhere.

Digital asset management for customer experiences — create
                              once, reimagine everywhere.

Adobe Solutions

The past two years have seen customer expectations for
                                streamlined, engaging and personalised experiences skyrocket.
                                Simultaneously, customers are increasingly scrutinous about
                                who they share their data with and how it’s being used.

The trust and personalisation tug-of-war

- Tata Capital

Today many major banks have moved from brick-and-mortar
                                branches to the digital realm. Customers expect that they can
                                do all of their banking online: opening new accounts, checking
                                balances, transferring funds, or applying for loans. For many
                                of the world’s leading banks and other financial services
                                organizations, those websites, mobile apps, and other digital
                                experiences are created with support from Capgemini’s
                                Financial Services business unit.

Capgemini builds next-gen digital experiences across the                                 finance sector with Adobe

- Capgemini

Capgemini builds next-gen digital experiences across the
                                finance sector with Adobe

Headquartered in Jaipur, AU Small Finance Bank Limited (AU Bank) is a scheduled commercial bank, a Fortune India 500 Company and India’s largest Small Finance Bank. The organization has over 25 years legacy of being a retail-focused and customer-centric institution and started its banking operation in April 2017. As of March 2022, the bank has established operations across 919 Banking Touchpoints serving 27.5 Lakh+ customers in 18 states and 2 Union Territories with a talent base of 27,800+ employees. In a short span, it has built robust deposit base of Rs.52,500 Cr.+ and a strong lending base of about Rs. 47,800 Cr.+.

AU Small Finance Bank goes big with Adobe Experience Cloud

- AU BANK

Having already started their digital transformation journey prior to the pandemic, the company was well placed to embrace the rush of customers to their digital channels efficiently and effectively.

How HDFC Life is future-proofing experiences in the digital economy

- HDFC Life

This year’s Adobe Experience Maker Awards featured 13 global categories. We are proud to recognize the following individuals, companies, and teams for their achievements and their innovative use of Adobe Experience Cloud technologies.

Behold the bold — announcing the 2022 Adobe Experience Maker Awards winners

Today, brands are creating a greater variety of content than ever before. In order to reach customers across digital channels, many brands need to develop content for websites, social media, blogs, mobile apps, digital advertising, and email newsletters. They may also need to create presentations, flyers, digital displays, and user guides.

Tata Consultancy Services and Adobe collaborate on a bespoke design system service

- TCS

We've optimised our data and insights to deliver content to the right person at the right time enabling us to build long lasting trut and engagement with our cutomers

Scaling up trust in the digital economy

- Titan

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