CNBC-TV18, in partnership with Adobe, present ‘Experience Makers’ an initiative that highlights the importance of MarTech and establishes how Adobe is helping shape the Future of Marketing. ‘Experience Makers’ will bring together experts and thought leaders from across the industry to discuss opportunities, challenges, trends, and prospects in leveraging MarTech for business growth.
ABOUT US
'Experience Makers' is a unique platform that will spotlight the importance of delivering exceptional customer experiences with technology being a co-pilot in shaping the future of marketing. This show will bring together experts and thought leaders from across the industry to discuss opportunities, challenges, trends and future prospects in leveraging MarTech for business growth.
'Experience Makers' will help build a community of like-minded leaders who believe that in the experience economy, every business is a digital business. This series will bring to life how brands have the power to inspire and transform businesses by harnessing their data and delivering personalised experiences that drive business growth and customer loyalty.
True to its name, 'Experience Makers' will also feature testimonials of clients who talk about their success stories of how they have leveraged technology to transform digitally. This exclusive series will educate brands and individuals about the power of MarTech, and the opportunities it can unleash.
POWER DISCUSSIONS
In this panel discussion, industry leaders and innovators come together to explore how emerging technologies are transforming the landscape of customer experiences across businesses. From AI-driven personalization to innovative use cases across sectors, this discussion delves into the evolving role of technology in shaping customer interactions and the challenges and opportunities that lie ahead.
VIEW MOREExperience-led growth is crucial for driving profitable and sustainable business growth. By delivering personalized experiences at scale, businesses can create long-term customer value and differentiate themselves in the digital era. As platforms enable efficient and seamless delivery of exceptional experiences, companies will be able to improve profitability and more importantly gain customer loyalty. We discuss how ‘Experience Led Growth’ is key to success.
VIEW MOREHow does one quantify the investment into CX to help a brand to stay on top of these rapid changes in consumer expectations and behaviours. Calculating ROI of CX investments can be hard because it’s not clear how long it would take to implement and how effective might be the solution.However, not investing into CX will result in significantly worse outcomes. How customers perceive your brand can influence the success of your business more than ever before.
VIEW MOREDive into the cutting-edge world of Generative AI and explore impactful applications and use cases demonstrating its potential, uncover unique advantages in industry-specific challenges, and hear from industry leaders on successful GenAI implementation. Discover personalized customer experiences, the transition to customer-centric engineering, and strategies for GenZ. Explore how Adobe is shaping digital innovation and gain insights into future trends leading Generative AI-driven innovation in business.
VIEW MOREA candid discussion about the MarTech industry in India with the best in the business highlighting tech challenges that marketers are facing and the practical solutions to build an optimum MarTech stack.
VIEW MOREWith the customer-centric business model gaining worldwide popularity, businesses are now looking to adopt a customer-centered approach to build a successful venture.Understanding the customer’s expectations and demands, providing a solution to overcome their challenges, gathering feedback, and incorporating those changes – all of these contribute to a great customer experience. The CX management market is expected to grow by 15.3% every year from 2022 to 2030.
VIEW MOREIn this panel discussion, industry leaders and innovators come together to explore how emerging technologies are transforming the landscape of customer experiences across businesses. From AI-driven personalization to innovative use cases across sectors, this discussion delves into the evolving role of technology in shaping customer interactions and the challenges and opportunities that lie ahead.
VIEW MOREExperience-led growth is crucial for driving profitable and sustainable business growth. By delivering personalized experiences at scale, businesses can create long-term customer value and differentiate themselves in the digital era. As platforms enable efficient and seamless delivery of exceptional experiences, companies will be able to improve profitability and more importantly gain customer loyalty. We discuss how ‘Experience Led Growth’ is key to success.
VIEW MOREHow does one quantify the investment into CX to help a brand to stay on top of these rapid changes in consumer expectations and behaviours. Calculating ROI of CX investments can be hard because it’s not clear how long it would take to implement and how effective might be the solution.However, not investing into CX will result in significantly worse outcomes. How customers perceive your brand can influence the success of your business more than ever before.
VIEW MOREDive into the cutting-edge world of Generative AI and explore impactful applications and use cases demonstrating its potential, uncover unique advantages in industry-specific challenges, and hear from industry leaders on successful GenAI implementation. Discover personalized customer experiences, the transition to customer-centric engineering, and strategies for GenZ. Explore how Adobe is shaping digital innovation and gain insights into future trends leading Generative AI-driven innovation in business.
VIEW MOREA candid discussion about the MarTech industry in India with the best in the business highlighting tech challenges that marketers are facing and the practical solutions to build an optimum MarTech stack.
VIEW MOREWith the customer-centric business model gaining worldwide popularity, businesses are now looking to adopt a customer-centered approach to build a successful venture.Understanding the customer’s expectations and demands, providing a solution to overcome their challenges, gathering feedback, and incorporating those changes – all of these contribute to a great customer experience. The CX management market is expected to grow by 15.3% every year from 2022 to 2030.
VIEW MOREIn this panel discussion, industry leaders and innovators come together to explore how emerging technologies are transforming the landscape of customer experiences across businesses. From AI-driven personalization to innovative use cases across sectors, this discussion delves into the evolving role of technology in shaping customer interactions and the challenges and opportunities that lie ahead.
VIEW MOREExperience-led growth is crucial for driving profitable and sustainable business growth. By delivering personalized experiences at scale, businesses can create long-term customer value and differentiate themselves in the digital era. As platforms enable efficient and seamless delivery of exceptional experiences, companies will be able to improve profitability and more importantly gain customer loyalty. We discuss how ‘Experience Led Growth’ is key to success.
VIEW MOREHow does one quantify the investment into CX to help a brand to stay on top of these rapid changes in consumer expectations and behaviours. Calculating ROI of CX investments can be hard because it’s not clear how long it would take to implement and how effective might be the solution.However, not investing into CX will result in significantly worse outcomes. How customers perceive your brand can influence the success of your business more than ever before.
VIEW MORE
Audio Podcast
Experts
Sandeep Jain
Business Head Enterprise, Adobe
Arvind Rego
Head Strategic Conglomerates, Adobe
Anoop Nair
VP Marketing - JSW Steel
Prativa Mohapatra
Vice President & Managing Director,
Adobe India
Anindita Das Veluri
Director - Marketing,
Adobe India
Sridhar Narayan
Head, DX BFSI Sales, Adobe India
Rahul Talwar
CMO, Max Life
Shoma Narayanan
Venu Juvvala
Head of Digital Experiences Business,
Adobe India
Aniruddha Mehta
CIO/Head of Information Technology,
Prince Pipes and Fittings Ltd.
Praveen Shrikhande
Chief Digital and Information Officer,
Aditya Birla Fashion and Retail Ltd.
Gary Mathapati
CIO,
Butterfly Gandhimathi Appliances - Crompton Greaves Consumer Electricals Ltd.
Samyukta Ganesh Iyer
VP and Head of Marketing,
Kaya Ltd.
Nitin Paranjape
Director,
DX Enterprise Growth, Sales, Adobe
Varun Dandona
Head, DX Enterprise (N&S) Sales,
Adobe India
MVS Murthy
CMO,
Federal Bank
Aditya Aggarwal
EVP Digital Enterprise,
Maruti Suzuki India Ltd.
Amit Sanyal
EVP & Chief Operating Officer,
Comviva Technologies Ltd.
Pramod Mundra
CIO,
Havells India Ltd.
Vyshak Venugopalan
Director-Solution Consulting,
Adobe
A.Balasubramanian
Managing Director & Chief Executive Officer,
Aditya Birla Sun Life AMC
Vijay Chandok
MD & CEO,
ICICI Securities
Suresh Badami
Deputy MD,
HDFC Life Insurance
Venkatraman Venkateswaran
Group President & CFO,
The Federal Bank
Giridhar Sanjeevi
Executive Vice President and CFO,
Indian Hotels Company
Niraj Shah
ED & CFO,
HDFC Life Insurance
Vimal Agarwal
CFO,
Mahindra Lifespaces
Harvinder Jaspal
CFO,
ICICI Securities
Raghuram Krishnan
CFO,
Adobe
Neetan Chopra
CIO,
IndiGo
Piyush Kumar
VP Product,
MakeMyTrip
Saurabh Khullar
Head CX, Digital & Ai,
TVS Motors
Amitabh Misra
VP Engineering,
Adobe
Yati Himatsingka
AVP Marketing, Infogain
Sandeep Jain
Business Head Enterprise, Adobe
Arvind Rego
Head Strategic Conglomerates, Adobe
Anoop Nair
VP Marketing - JSW Steel
Prativa Mohapatra
Vice President & Managing Director,
Adobe India
Anindita Das Veluri
Director - Marketing,
Adobe India
Sridhar Narayan
Head, DX BFSI Sales, Adobe India
Rahul Talwar
CMO, Max Life
Shoma Narayanan
Venu Juvvala
Head of Digital Experiences Business,
Adobe India
Aniruddha Mehta
CIO/Head of Information Technology,
Prince Pipes and Fittings Ltd.
Praveen Shrikhande
Chief Digital and Information Officer,
Aditya Birla Fashion and Retail Ltd.
Gary Mathapati
CIO,
Butterfly Gandhimathi Appliances - Crompton Greaves Consumer Electricals Ltd.
Samyukta Ganesh Iyer
VP and Head of Marketing,
Kaya Ltd.
Nitin Paranjape
Director,
DX Enterprise Growth, Sales, Adobe
Varun Dandona
Head, DX Enterprise (N&S) Sales,
Adobe India
MVS Murthy
CMO,
Federal Bank
Aditya Aggarwal
EVP Digital Enterprise,
Maruti Suzuki India Ltd.
Amit Sanyal
EVP & Chief Operating Officer,
Comviva Technologies Ltd.
Pramod Mundra
CIO,
Havells India Ltd.
Vyshak Venugopalan
Director-Solution Consulting,
Adobe
A.Balasubramanian
Managing Director & Chief Executive Officer,
Aditya Birla Sun Life AMC
Vijay Chandok
MD & CEO,
ICICI Securities
Suresh Badami
Deputy MD,
HDFC Life Insurance
Venkatraman Venkateswaran
Group President & CFO,
The Federal Bank
Giridhar Sanjeevi
Executive Vice President and CFO,
Indian Hotels Company
Niraj Shah
ED & CFO,
HDFC Life Insurance
Vimal Agarwal
CFO,
Mahindra Lifespaces
Harvinder Jaspal
CFO,
ICICI Securities
Raghuram Krishnan
CFO,
Adobe
Neetan Chopra
CIO,
IndiGo
Piyush Kumar
VP Product,
MakeMyTrip
Saurabh Khullar
Head CX, Digital & Ai,
TVS Motors
Amitabh Misra
VP Engineering,
Adobe
Yati Himatsingka
AVP Marketing, Infogain
Sandeep Jain
Business Head Enterprise, Adobe
Arvind Rego
Head Strategic Conglomerates, Adobe
Anoop Nair
VP Marketing - JSW Steel
Adobe Solutions
Personalised journeys for customers moving in real time.
With Adobe Journey Optimizer, you can manage scheduled omnichannel campaigns
VIEW MORE
Every minute, every second — you’re making experiences personal.
Adobe Experience Manager Sites equips marketers and developers
VIEW MORE
Digital asset management for customer experiences — create once, reimagine everywhere.
Adobe Experience Manager Assets is a cloud-native DAM built for today’s
VIEW MORE
Sizzling marketing automation and spicy leads. Let’s set your pipeline on fire.
Luke-warm leads? Not today. Adobe Marketo Engage is B2C and B2B marketing automation
VIEW MORE
Until someone invents mind reading, there’s Real-Time CDP.
Adobe Real-Time CDP collects B2C and B2B data from across systems and unifies
VIEW MORE
Diversify your customer base. We’ll tailor their commerce experience.
Adobe Commerce uses AI and advanced data sharing capabilities to create
VIEW MORE
Stop asking your inbox to project manage.
Packed inboxes and chat windows are not your team’s road to efficiency.
VIEW MORE
Know where your customers are in the time it takes to read this.
Our cross-channel customer analytics solution helps you quickly understand your
VIEW MOREPersonalised journeys for customers moving in real time.
With Adobe Journey Optimizer, you can manage scheduled omnichannel campaigns
VIEW MOREEvery minute, every second — you’re making experiences personal.
Adobe Experience Manager Sites equips marketers and developers
VIEW MOREDigital asset management for customer experiences — create once, reimagine everywhere.
Adobe Experience Manager Assets is a cloud-native DAM built for today’s
VIEW MORESizzling marketing automation and spicy leads. Let’s set your pipeline on fire.
Luke-warm leads? Not today. Adobe Marketo Engage is B2C and B2B marketing automation
VIEW MOREUntil someone invents mind reading, there’s Real-Time CDP.
Adobe Real-Time CDP collects B2C and B2B data from across systems and unifies
VIEW MOREDiversify your customer base. We’ll tailor their commerce experience.
Adobe Commerce uses AI and advanced data sharing capabilities to create
VIEW MOREStop asking your inbox to project manage.
Packed inboxes and chat windows are not your team’s road to efficiency.
VIEW MOREKnow where your customers are in the time it takes to read this.
Our cross-channel customer analytics solution helps you quickly understand your
VIEW MOREPersonalised journeys for customers moving in real time.
With Adobe Journey Optimizer, you can manage scheduled omnichannel campaigns
VIEW MOREEvery minute, every second — you’re making experiences personal.
Adobe Experience Manager Sites equips marketers and developers
VIEW MOREDigital asset management for customer experiences — create once, reimagine everywhere.
Adobe Experience Manager Assets is a cloud-native DAM built for today’s
VIEW MORETestimonials
TLC DigiTech drives 50,000 mobile app transaction
Excepteur sint occaecat cupidatat non proident, sunt in culpa st qui velit deserunt mollit anim unde omnis iste inventore voluptatem accusantium iste doloremque laudantium, Ut totam rem aperiam ipsa quae ab illo enim veritatis et quasi architecto beatae doloremque sunt in st culpa qui dicta totam rem aperiam sunt explicabo.
- TLC DigiTech
The trust and personalisation tug-of-war
The past two years have seen customer expectations for streamlined, engaging and personalised experiences skyrocket. Simultaneously, customers are increasingly scrutinous about who they share their data with and how it’s being used.
- Tata Capital
Capgemini builds next-gen digital experiences across the finance sector with Adobe
Today many major banks have moved from brick-and-mortar branches to the digital realm. Customers expect that they can do all of their banking online: opening new accounts, checking balances, transferring funds, or applying for loans. For many of the world’s leading banks and other financial services organizations, those websites, mobile apps, and other digital experiences are created with support from Capgemini’s Financial Services business unit.
- Capgemini
AU Small Finance Bank goes big with Adobe Experience Cloud
Headquartered in Jaipur, AU Small Finance Bank Limited (AU Bank) is a scheduled commercial bank, a Fortune India 500 Company and India’s largest Small Finance Bank. The organization has over 25 years legacy of being a retail-focused and customer-centric institution and started its banking operation in April 2017. As of March 2022, the bank has established operations across 919 Banking Touchpoints serving 27.5 Lakh+ customers in 18 states and 2 Union Territories with a talent base of 27,800+ employees. In a short span, it has built robust deposit base of Rs.52,500 Cr.+ and a strong lending base of about Rs. 47,800 Cr.+.
- AU BANK
How HDFC Life is future-proofing experiences in the digital economy
Having already started their digital transformation journey prior to the pandemic, the company was well placed to embrace the rush of customers to their digital channels efficiently and effectively.
- HDFC Life
Behold the bold — announcing the 2022 Adobe Experience Maker Awards winners
This year’s Adobe Experience Maker Awards featured 13 global categories. We are proud to recognize the following individuals, companies, and teams for their achievements and their innovative use of Adobe Experience Cloud technologies.
- HDFC Life
Tata Consultancy Services and Adobe collaborate on a bespoke design system service
Today, brands are creating a greater variety of content than ever before. In order to reach customers across digital channels, many brands need to develop content for websites, social media, blogs, mobile apps, digital advertising, and email newsletters. They may also need to create presentations, flyers, digital displays, and user guides.
- TCS
Scaling up trust in the digital economy
We've optimised our data and insights to deliver content to the right person at the right time enabling us to build long lasting trut and engagement with our cutomers
- Titan
TLC DigiTech drives 50,000 mobile app transaction
Excepteur sint occaecat cupidatat non proident, sunt in culpa st qui velit deserunt mollit anim unde omnis iste inventore voluptatem accusantium iste doloremque laudantium, Ut totam rem aperiam ipsa quae ab illo enim veritatis et quasi architecto beatae doloremque sunt in st culpa qui dicta totam rem aperiam sunt explicabo.
- TLC DigiTech
The trust and personalisation tug-of-war
The past two years have seen customer expectations for streamlined, engaging and personalised experiences skyrocket. Simultaneously, customers are increasingly scrutinous about who they share their data with and how it’s being used.
- Tata Capital
Capgemini builds next-gen digital experiences across the finance sector with Adobe
Today many major banks have moved from brick-and-mortar branches to the digital realm. Customers expect that they can do all of their banking online: opening new accounts, checking balances, transferring funds, or applying for loans. For many of the world’s leading banks and other financial services organizations, those websites, mobile apps, and other digital experiences are created with support from Capgemini’s Financial Services business unit.
- Capgemini
AU Small Finance Bank goes big with Adobe Experience Cloud
Headquartered in Jaipur, AU Small Finance Bank Limited (AU Bank) is a scheduled commercial bank, a Fortune India 500 Company and India’s largest Small Finance Bank. The organization has over 25 years legacy of being a retail-focused and customer-centric institution and started its banking operation in April 2017. As of March 2022, the bank has established operations across 919 Banking Touchpoints serving 27.5 Lakh+ customers in 18 states and 2 Union Territories with a talent base of 27,800+ employees. In a short span, it has built robust deposit base of Rs.52,500 Cr.+ and a strong lending base of about Rs. 47,800 Cr.+.
- AU BANK
How HDFC Life is future-proofing experiences in the digital economy
Having already started their digital transformation journey prior to the pandemic, the company was well placed to embrace the rush of customers to their digital channels efficiently and effectively.
- HDFC Life
Behold the bold — announcing the 2022 Adobe Experience Maker Awards winners
This year’s Adobe Experience Maker Awards featured 13 global categories. We are proud to recognize the following individuals, companies, and teams for their achievements and their innovative use of Adobe Experience Cloud technologies.
- HDFC Life
Tata Consultancy Services and Adobe collaborate on a bespoke design system service
Today, brands are creating a greater variety of content than ever before. In order to reach customers across digital channels, many brands need to develop content for websites, social media, blogs, mobile apps, digital advertising, and email newsletters. They may also need to create presentations, flyers, digital displays, and user guides.
- TCS
Scaling up trust in the digital economy
We've optimised our data and insights to deliver content to the right person at the right time enabling us to build long lasting trut and engagement with our cutomers
- Titan
TLC DigiTech drives 50,000 mobile app transaction
Excepteur sint occaecat cupidatat non proident, sunt in culpa st qui velit deserunt mollit anim unde omnis iste inventore voluptatem accusantium iste doloremque laudantium, Ut totam rem aperiam ipsa quae ab illo enim veritatis et quasi architecto beatae doloremque sunt in st culpa qui dicta totam rem aperiam sunt explicabo.
- TLC DigiTech