CNBC-TV18, in partnership with Adobe, present ‘Experience Makers’ an initiative that highlights the importance of MarTech and establishes how Adobe is helping shape the Future of Marketing. ‘Experience Makers’ will bring together experts and thought leaders from across the industry to discuss opportunities, challenges, trends, and prospects in leveraging MarTech for business growth.

Driving ROI through personalization & customer centricity

With the customer-centric business model gaining worldwide popularity, businesses are now looking to adopt a customer-centered approach to build a successful venture.Understanding the customer’s expectations and demands, providing a solution to overcome their challenges, gathering feedback, and incorporating those changes – all of these contribute to a great customer experience. The CX management market is expected to grow by 15.3% every year from 2022 to 2030.

More than ever before, proving the ROI of customer experience is absolutely vital. So how do businesses build a CX program that continuously demonstrates its value? How can companies balance customer centricity & ROI?

In this round table discussion, we will get our esteemed panel of guests to answer these pertinent questions. The panel will also brainstorm over the best strategies on Balancing Profits and Personalization.

Experts

Venu Juvvala

Head of Digital Experiences Business,
Adobe India

Aniruddha Mehta

CIO/Head of Information Technology,
Prince Pipes and Fittings Ltd.

Praveen Shrikhande

Chief Digital and Information Officer,
Aditya Birla Fashion and Retail Ltd.

POWER DISCUSSIONS

Driving ROI through personalization & customer centricity

CNBCTV18 Partnership With Adobe For Importance of MarTech