CNBC-TV18, in partnership with Adobe, present ‘Experience Makers’ an initiative that highlights the importance of MarTech and establishes how Adobe is helping shape the Future of Marketing. ‘Experience Makers’ will bring together experts and thought leaders from across the industry to discuss opportunities, challenges, trends, and prospects in leveraging MarTech for business growth.
Evolution of Marketing as a Revenue Driver
To maximise the benefits of investing in digital transformation and enhance the customer experience, businesses often encounter common challenges. These challenges include demonstrating the return on investment (ROI) and devising strategies that harmonise the company's objectives with customer needs. Establishing the right balance and recognising the pivotal role of customer experience platforms as we drive revenue is important.
Experts
Yati Himatsingka
AVP Marketing, Infogain
Sandeep Jain
Business Head Enterprise, Adobe
Paromita Chatterjee
Moderator