CNBC-TV18, in partnership with Adobe, present ‘Experience Makers’ an initiative that highlights the importance of MarTech and establishes how Adobe is helping shape the Future of Marketing. ‘Experience Makers’ will bring together experts and thought leaders from across the industry to discuss opportunities, challenges, trends, and prospects in leveraging MarTech for business growth.
Delivering an exceptional customer experience in the current digital economy almost always means delivering a personalised experience. Most brands have a vision for delighting customers with experiences that feel tailored and unique but find it hard to execute at the scale required.