Overview
India's Small and Medium Enterprises (SMEs) are pivotal to the nation's economic dynamism, contributing about 45% of industrial output and 40% of exports. These enterprises have been integral in India's steady economic growth, powered by robust government policies and the rising tide of digital transformation. However, SMEs face challenges such as limited access to finance, technology gaps, and a lack of marketing expertise, often stifling their ability to scale up and compete globally. The webinar aims to delve deep into how digital adoption can reshape the export-import landscape for Indian SMEs, guiding them through their digital transformation journey to thrive in a competitive market by harnessing the power of digital tools and processes for business recovery and growth. Exploring effective financial planning, leveraging government initiatives, and building strong networks to navigate SMEs in today's unpredictable business environment.