Unlock Unprecedented Growth this Festive Season with Google Ads

Unlock Unprecedented Growth this Festive Season with Google Ads

Maximize your festive season impact by exploring our tips to effectively reach and convert users by leveraging the 4S behaviors.

Searching

Turn every festive Search into a shopping opportunity with Google AI

AI Overviews, Lens, Circle to Search and AI Mode are reinventing Search, making it more visual and intuitive for shoppers unlocking powerful new opportunities for your brand.

AI is supercharging Search to drive more queries & clicks

Search is now capturing intent better than ever. Users are engaging more with search in the AI era.

Show up where it matters

Win festive by showing up in all the new ways in which people search, with AI Max for Search.

Learn how Cashify unlocked ROI with AI Max

With AI Max for Search, Cashify saw a 15% lift in conversions and 12% lower acquisition costs.

Streaming + Scrolling

Make every video moment shoppable with YouTube

This festive season, tap into how your users, especially Gen Z, plan from gifts to glam with YouTube video and Shorts. On average, shoppers watch festive videos 8 times before buying. And with 44% of Shorts users not on Reels, there's a whole new audience waiting to discover your brand.

Collaborate with top YouTube creators in their best performing content

Engage your users with authentic storytelling by teaming up with YouTube's top creators.

Your YouTube checklist to win this festive season

Your YouTube strategy to ensure your brand shows up where it matters.

Download Playbook

Learn how Myntra used Partnership Ads to their benefit

Use Partnership Ads to turn creator trust into festive conversions.

Shopping

Be where festive discovery starts and decisions are made

In India, consumers say Google is the #1 touchpoint that helps them make smart, informed decisions. With 90M hours of shopping videos watched daily and 89% of Gen Z using Google to browse, research, and buy — unlock the power of YouTube and Search for festive.

Unlock YouTube’s impact with Shoppable CTV

Drive performance and reach premium audiences on the biggest screen in homes.

Turn Intent into Action with CMN

Target shoppers with precision using Commerce Media Network, one of the most effective ways to turn advertising into direct sales.

Learn How Kia Made the Big Screen Shoppable

By using Shoppable CTV, Kia turned attention into festive action, right from the living room.

Sign up for a Live Masterclass with Google experts