Why Shorts? The proof is in the numbers

"The seamless collaboration between our team, Google, and the influencer agency allowed us to deliver against our core objectives of awareness and consideration. This campaign has demonstrated how strategic execution and tight coordination across partners can unlock outsized brand outcomes."

"We partnered with YouTube Shorts creators to promote our tentpole Big Bold Sale and saw our view duration and conversion rates explode, driving meaningful business impact. This clearly demonstrates the power of creator-led content in driving both performance and engagement with our target audience."

"We saw outstanding results from our recent YouTube Shorts influencer campaign. By collaborating with key influencers, we not only achieved an incredible 18 million views but also significantly elevated our brand engagement. This success powerfully illustrates how YouTube Shorts can effectively captivate a vast audience and build strong brand recall."

"Partnerships Ads have helped drive improved consideration, and ROI, for Myntra through a distinct, and differentiated manner, complimenting our existing Google Ads mix, boosting brand credibility, and likeability, thanks to the powerful combination of creator advocacy and immersive, engaging and interactive advertising formats."

"Our goal was to efficiently scale YouTube with a performance-focused video solution. YouTube partnership ads made it possible, transforming our top content into campaigns that outperformed industry benchmarks. This has us excited to expand into YouTube Shorts to amplify brand awareness and deepen audience consideration."

"The seamless collaboration between our team, Google, and the influencer agency allowed us to deliver against our core objectives of awareness and consideration. This campaign has demonstrated how strategic execution and tight coordination across partners can unlock outsized brand outcomes."